SERVICES GRANT WRITING WEBSITE DEVELOPMENT PUBLIC RELATIONS AD DESIGN SOCIAL MEDIA PRESENCE HOSPITAL MANAGEMENT CONSULTATION INTERIM CEO SERVICES OUR WORK ABOUT US CONTACT US
SERVICES
Grant Writing

GRANT WRITING

Finding the right grants and getting funded is what it's all about. Let our team navigate the daunting process of culling through the many available grants to find the ones that will work for you. Grant procurement is a very competitive business. From private foundation grants, to federal programs, we know how to target our research and match you with grants that not only meet your needs, but are also the most likely to get funded.

Federal grant programs have a number of offerings at any time that are focused on rural, district, or critical access hospitals. Because we have worked directly with the office that oversees many of these grants, we are able to gain invaluable advice and insights that greatly increase the success of our grant proposals. We offer very cost effective ways to get you into the grant application pipeline and help you get the money you need for equipment, infrastructure, new construction, telemedicine, and more.

View some examples of our grant proposals here.

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Grant Writing

WEBSITE DEVELOPMENT

A well designed, modern-looking website is crucial to engaging with your site's visitors. Our web design team has more than 20 years of experience working directly with clients to plan, design, and build their sites in a way that uniquely promotes their identity and ideals.

Did you know that more that more than 50% of your website's visitors are using mobile devices? We can make your site fully responsive, meaning it will look awesome across all platforms, whether your visitor is on a desktop, tablet or smartphone.

We can also craft custom built administrative tools to allow your staff to automatically update your site using an easy-to-understand web-based interface - no coding knowledge required!

Finally, site analytics will allow you to track number of visitors and where they're spending the most time on your site so you can revise your design accordingly.

View an example of our web design and development here.

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Website Development
Public Relations

PUBLIC RELATIONS

In a small rural hospital, one of the most important things you can have is a good relationship with your home community. Building confidence and presenting a caring and kind face to your patients, is vital. We're adept at creating a PR package that helps you reach out and connect to your community in ways that build trust and allow potential patients to see the range of services, the commitment to access to care, and your willingness to go the extra mile to get your patients the quality care they need.

We can help you craft your external and internal communications with this in mind. We can write and submit articles to your local newspapers that help build this connection with your community. And, we can parlay those articles into much more than a one time media hit by spreading them across social media channels and your website blog, as well as creating newspaper and social media ads based on the article's themes.

We're adept at writing copy that will boost your ability to recruit providers to notoriously difficult to fill positions at hospitals like yours. We'll help you focus on your best qualities - ones that providers can't get in large, urban hospitals. Focusing on your strengths will get you the kind of provider you and your patients really want, and it will increase the likelihood that provider will stay with you. We have rewritten recruiter's copy countless times to reflect who our clients really are and what they're truly looking for.

CEOs - you know what you want to say, but you may not have the facility with language that is our strength. Let us give you the right words to get your message across. We understand that a letter to your Board, an email to staff, or plea to your legislators all require a certain tone and language to make the impact you're looking for. This is one of our greatest strengths. Let us help you be your very best.

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Public Relations

AD DESIGN

When you combine great ideas, design, and language, you get ads, flyers, brochures, and more that get noticed and that speak directly to your rural patients. We understand your audience. Small town community members can be savvy as well as down home. They may be critical, but they're the first ones to stop and help you when you're in a bind. We know who we're talking to, and we design ads with that in mind.

View sample ads here.

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Ad Design
Social Media

SOCIAL MEDIA

Not sure if a social media presence is worth the effort? Based on long experience we can assure you it is! Let us help you build your Facebook, Twitter, and Instagram pages with great content and regular check ins throughout the day. We can respond to positive statements, diffuse potentially angry patients, increase traffic, and provide a great recruiting aid.

Social media ads are cheap and effective, and you can tailor them to your desired audience. We understand how best to use the top social media channels - Facebook, Twitter, Instagram, and LinkedIn - to your benefit. We share social media analytics with you to demonstrate growth based on ad expenditure and to help you learn about audience demographics.

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Social Media

HOSPITAL MANAGEMENT CONSULTING

We provide consulting services in all aspects of hospital management. These include: major construction projects (including financing), Board of Directors/Management relations, medical staff issues, special projects, and collaborative ventures. Construction oversight experience includes new hospital and cancer center, medical office building, and ambulatory center construction.

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Hospital Management Consulting
Interim CEO Services

INTERIM CEO SERVICES

With over 40 years of experience as a CEO in both large urban and small rural hospitals, Tom Hayes offers Interim CEO and COO leadership. Tom has served in a variety of Interim CEO positions, including assignments at John Muir Health in Walnut Creek, Santa Rosa Memorial Hospital, Renown Regional Medical Center in Reno, and Eastern Plumas Health Care, in Plumas County, CA. He is a diplomatic negotiator who is adept at forging agreements to bring local and regional specialty providers to work part time for rural hospitals.

In addition, interim coverage can be a great way to help bridge changes in executive leadership. While serving as Interim CEO, Tom can help you identify the traits and candidates that will best serve you for the long term as you search for new leadership.

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Interim CEO Services

CFO/FINANCIAL SERVICES

Rural hospitals face distinct financial challenges. As a rural hospital CFO for 23 years, Jeri Nelson, CPA is uniquely positioned to help you leverage the many financial programs available to small, rural hospitals and clinics like yours.

Through her efforts, Eastern Plumas Health Care was recognized as the first Critical Access Hospital in California. She's also adept at getting every possible dollar out of your cost report.

In addition, she can help you get your AR days down, see you through a successful governmental or independent audit, create effective department budgets, research and negotiate the best financing for your hospital's major project and equipment needs, and much more.

We know how difficult it can be sometimes to keep your doors open - let alone reach financial security. Let our finance guru help you!

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CFO/Financial Services