Each member of our team has worked for small, rural, critical access hospitals. We know your strengths and weaknesses from the inside. We understand your financial struggles. We know how important you are to the health and well-being of your community. Our mission is to provide expert consulting, PR, design, and grant writing services at prices you can afford, so your organization can thrive.
Tom Hayes has over 40 years of executive experience in the healthcare field. He was the CEO of a multi-facility, multi-site healthcare system for 26 years. He also has done numerous interim CEO assignments at hospitals in Northern California. Most recently he was the CEO for 9 years of a small, rural, critical access hospital. He has experience in both large and small hospitals, rural health clinics, and district hospitals. Mr. Hayes has served on the California Hospital Association Board of Directors, the California Hospital Association Rural Advisory Board, and most recently the California State Rural Healthcare Association. Mr. Hayes' education includes a BS in Business and an MBA from California State University, Sacramento. He currently resides in Northern California.
Linda Satchwell has worked as a writer and editor for over 30 years. She taught writing at both UCLA and UC Berkeley. She has been a journalist for 12 years, with a focus on rural health care and critical access hospitals for most of that time. She has worked at a critical access hospital in the Sierras for the past 8 years, where she wrote news articles, often paired with eye catching online and print ads, advanced the hospital's social media presence, and wrote grants to fund essential equipment. Most recently, she wrote a successful grant for $148,000 towards a new ambulance for the hospital. Linda has an M.A. in Government from Claremont Graduate School and was a Ph.D. Candidate in English Literature at the University of California, Berkeley. She lives in the small mountain town of Graeagle, CA.
Juliet is an award-winning Senior Graphic Designer with over 25 years of experience - and 10 of those years are working with a variety of rural and critical access hospitals. Her past projects include art direction, front-to-back magazine publication design, advertising, brochures, flyers, posters, logos and online digital media design, among others. Juliet has a passion for the arts; her past experience combined with her natural creativity will help your hospital get the notice it deserves.
Patrick Maeder has been designing and building websites for over 20 years. He's worked directly with clients to build brand identities, frontend websites, and administrative backends for a wide array of companies and organizations. For the past 10 years, he's worked as a UI/UX Designer and Frontend Developer at a web marketing company in Vancouver, WA. He has a Bachelor of Fine Arts in Illustration from Pacific Northwest College of Art. He resides in Portland, OR.
Jeri Nelson served as CFO at Eastern Plumas Health Care for 23 years. Before she arrived, an outside management company had brought the hospital to the brink of financial ruin. Jeri filed for bankruptcy and played an essential role in successfully developing and managing the bankruptcy plan without causing the hospital to close its doors.
Jeri was the driving force behind the hospital's designation as the first Critical Access Hospital in California, as well as getting its clinics their Rural Health Clinic status. In addition, Jeri researched and applied for several federal and state programs that helped backfill Medi-Cal and Medicare payments, including complicated Intergovernmental Transfer (IGT) programs.
Jeri's previous experience includes working as Controller for YMCA Sacramento, where she was involved in yet another financial turnaround. Prior to that, she was Vice President of Grupe Development Company, where she was responsible for financing multi-million dollar projects throughout the United States.
She is a CPA and holds a B.S. in Accounting from CSU Sacramento.